Now you can have your cake and protein too. The perfect snack bar made with unmatched birthday cake flavor and just 3g of sugar. FITCRUNCH is a truly-delicious baked protein bar created by celebrity chef Robert Irvine. Every FITCRUNCH Birthday Cake bar starts with a soft-baked cookie bar that’s then topped with some delicious layers of cream, naturally colored sprinkles, white chocolate, protein confetti pieces, and what we’d call the icing on the cake. Perfect for the whole family: The 6 layers that make up a FITCRUNCH bar provide a perfect soft and crunchy combination. It’s one thing to get high quality protein in a bar, but to enjoy eating it too, is the real treat! FITCRUNCH is truly the best of both worlds when it comes to taste and nutrition. World's Only 6-Layer Baked Bar: Most protein bars have just one layer, where ours stands out with 6 delicious layers that all play an important part in our award-winning appearance and taste! It all starts with a soft-baked cookie bar. Ideal Anytime Snack: Aside from having a 6-Layer protein bar, our bars are filled with 16g of protein and just 3g of sugar! This allows you to eat our bars throughout the day.